Brands

Ineas was the group’s original brand launched in 1999 and it remains the flagship brand. Ineas provides internet insurance with a focus on giving the customer self control and value for money insurance with easy to use services.
The customer profile is middle of the road with drivers over 24 years old and cars less than 16 years old.

LadyCarOnline targets female drivers who have different driving patterns and needs for services from men.
For example, recognizing the need for personal security Ladycaronline gives the policyholder the option allowing her to be tracked to an exact location via her mobile telephone in case of a road accident and to be continuously in phone contact with a Roadside assistance representative until the service vehicle arrives.

Animeas targets pet owners who want dedicated insurance products and services for their domestic animals.

XPRS was launched in 2007 and provides short-term motor insurance via the mobile phone. This is helpful for on the spot insurance needs such as for new car buyers who want to be able to immediately drive their car away with the proper insurance cover. This short term cover can be converted into a 12 month insurance policy with Ineas.

PRIMEAS is a Personal Risk management Tool that provides tips and advice on protecting individuals and households. The aim is to help the customer to avoid or minimize potential risks that they may come across in their everyday lives. Ineas Group aims to develop this concept further.